How I can help you:
So you’re completely new to the market. No biggie: everybody’s been there. Don’t just start sending emails here and there yet. Stop and think. There are ways to make initial contact, introduce your wines to market professionals. You know, wine advertising us banned in Russia, so even if you’re big, you can’t just go there and place an ad in Vogue. What you can do, is this:
It doesn’t matter if you’re coming to Moscow for the first time or you’re a frequent visitor. There’s always a way to make things run smoother and faster. Right communications, negotiations and transportation can save lots of nerves and time. Communicating to Russian counterparts could be tricky and disappointing without proper preparations. Facilitating all the usual business processes is what one normally needs in this situation.
Once you have a contract it’s not time to relax. Your importer probably has a hundred other brands to take care of, some are big and demand a lot of attention. To guarantee your brand is taken care of and to produce Russia-specific insights, it’s normally a good suggestion to ask for a third-party participation. This is exactly what we do – make sure you come to the market with ideas and have a good and productive communication with your importer, not missing important things and aspect of business.
Are you already exporting to the Russian market? How do you know your importer does what he reports? The problem is bigger than you might think. Luckily, there are always ways to control better — from importer activities to brand communications. Holding those in your hands and having a third party checking that things are going as agreed with importer is a security measure to control your budgets and messages to the Russian consumers and professionals.
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