If you think that wine communications in Russia are a hard thing to do, you’re probably not right. There are some obstacles, but understanding them means better work in this volatile, but attractive marketContinue reading
I sit down with Maxim Kashirin, one of the owners of fine wine importer and distributor Simple Wine Co and the owner of the Grand Cru wine boutiques in Moscow to talk about the structure and current performance of the Russian wine market.
«I’d say the overall structure of the wine trade in Russia is more similar to that of Japan. First, Russia imports virtually all of its wine, although it possesses its own production. Second, we have no historical preferences to wines from specific wine regions like some other countries. The rest of the system is fairly traditional: there are importers who have the right to sell wine to retailers or directly to final consumers and to the on-trade. If a company wants to sell wine in the regions then it has to look for a distributor.